     DVD
Jukebox - The Present Day Interpretation Of A
Classic
A DVD
jukebox is a very novel idea and there are a few companies
that have produced a player which can player music videos.
The only problem that these companies foresee is the
copyright laws which, at times, prevent public viewing.
However, those that want a DVD jukebox are able to procure
one fairly easily. Primarily for viewing DVD’s in the
privacy of your own home, these machines are sometimes used
for marketing. In Japan, it is not uncommon to enter a large
office building and find a type of DVD jukebox greeting you
in the lobby. Selecting the name of a company or office, one
presses the button, and a DVD plays explaining the company
and the floor it is located on.
The “Get it On” DVD jukebox player from Amazon Japan,
plays an array of hit music videos from the 1970s. Bands like
Roxy Music, T-Rex, Mungo Jerry and Bachman & Turner
Overdrive. Purchasers are able to sit back and watch these
blasts for the past, sing the songs that made them what many
still are today – famous. One DVD has a very young Elton John
singing, for the first time live in Madison Square Garden,
“Your Song” – this song would go on to be his signature tune at
the beginning of most of his concerts. This particular jukebox
is retailing for an incredible low price of only $20.00 – 1970s
music is not as popular in Japan as it still is in the
west.
Although there are still a few
hurdles to jump before these jukeboxes are seen in bars and
other places, playing movies etc, I believe the playing of
music DVD is gaining in popularity. It appears the music
industry, here in Japan at least, is embracing this
seemingly newfound technology and manipulating it for its
own ends. There are even various bands that make a music
video only to soon distribute it on the Internet or allow it
to be played on a DVD jukebox. I personally look forward to
the day when on a rainy afternoon, I can sit in a bar, sip
beers and scroll through the menu of recent movies that
available to watch on some sort of visual jukebox. I’m
confident it will happen, Hollywood will succumb to the will
of the masses and movies will be able to be viewed easily.
But for now, the DVD jukebox is limited to the viewing of
music DVDs.
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